Program Highlights
Here at WIC, we're committed to keeping you and your family strong.
WIC helps families stay healthy by providing...
Nutritious Foods
WIC food benefits provide an array of nutritious, healthy foods including fruits and vegetables, milk, eggs, cereal, and more. Using your eWIC card at the store is easy. Families can also use the Wisconsin MyWIC app to check their benefits and see which foods are approved while they shop. For more information on WIC approved foods and how to use your card at the store, visit WIC's Shopping Guide.
Nutrition Education
You will not only have access to healthy foods, you will also learn about it, how to shop for it, prepare it, and get your family to enjoy healthy choices. We provide nutrition education on site, on the phone, and online via ONE.
Breastfeeding Support
We are here to help moms successfully reach their breastfeeding goals. WIC offers free breastfeeding classes, anticipatory guidance, and support from experienced lactation staff and a mother to mother peer program. We offer additional resources including USDA educational materials and guidance on successful hand expression to help you feel prepared and supported throughout your breastfeeding journey.
A Community of Support
Good nutrition is a vital part of giving children a good start in life. WIC also provides referrals for family and community health services, immunizations, and other community resources.
